There are various types of PPC ads as they are explained below:
Textual Ads: These are simple text-based ads that appear on the Google network and allow marketers to communicate with their audience about their products or services.
Display Ads: Display ads, unlike ordinary text ads, are visually appealing ads that appear on the Google network. These ads show whenever a person browses the Google network's available websites, which are in the millions.
YouTube Marketing: It's even possible to create ads on the YouTube network by advertising as per target location, interests, and demographics.
Remarketing: It's possible to remarket to old visitors and convert them by just asking them to perform a previously uncompleted action. Remarketing ads are ads that are specifically aimed at finishing a goal and at those who are most likely to convert.
Shopping Ads: Shopping ads provide useful information about a company's products. Google Ads is used to create shopping campaigns, whereas Google Merchant Centre is used to offer information.
App Ads: Individuals might download an app right from the advertisement. It is used to promote an app and can help improve the number of downloads.
Local Service Ads: Local Service ads help a business be noticed in local searches by putting an ad in front of a local user who is looking for the services they require.