What is Organic Traffic [How To Drive It To Your Website]

Organic traffic is a primary source of traffic of any web business; this is people who find your site through organic search rather than through paid search engine results. Organic traffic is affordable, creates brand awareness and drives engagement and trust from the audiences.

In this article, we will explore the steps to take to drive organic traffic to your website through SEO services such as keyword optimization, link building and mobile friendly design among others.

Along with this, we will also explore the core advantages of organic traffic including increased SERP rankings, higher audience engagement and better chance of conversion. For bloggers and marketers, social media enthusiasts and entrepreneurs, learning how to increase organic traffic is one of the crucial lessons to help you build a popular and successful website. On this note, let’s look at what exactly is organic traffic.

What is Organic Traffic

Organic traffic refers to the website visitors that were obtained through the organic rankings of the website in the search engine rather than through the paid or the straight links. Most of such users will get to your site through search engines such as Google using appropriate keywords or keyword phrases.

While paid traffic is purchased, organic traffic is earned through effective search engine optimization (SEO) that improves position in the SERPs. Such kind of traffic is extremely beneficial because customers are interested in your business and the materials you post, develop trust, and are loyal. Let’s explore some core benefits of organic traffic for your business in any given industry.

Advantages of Organic Traffic

1. Cost-Effective Marketing

Organic traffic doesn’t require constant spending on advertising thus making it friendly on the pockets. SEO and quality content can help bring traffic to your site and is not a method that requires constant spending of money, meaning that it is a cost effective way to develop the Internet presence.

2. Long-Term Results

In contrast to paid campaigns that give traffic for a short span, organic traffic gives constant results. After a certain point, your website stays popular in the search engines and people keep on getting drawn to your site in a gradual upward progression with little recurrence of cost.

3. Enhanced Visibility in The Search Engine

More focus on SEO enhances the position of your site in the SERP. Increased traffic does more than just increase the number of visitors to your site but also boosts your website ranking and competitiveness within the niche.

4. Increased Credibility and Trust

People generally have more trust in organic search results as compared to paid marketing. People approach your website naturally when they use these keywords, and they tend to believe that the site is credible and reliable, which means they will visit the sites often.

5. Greater Audience Engagement

Organic traffic, which is traffic from users that type in a search query to find something, is generally more interested in your products or services and will spend more time on your site. It can result in increased conversion and retention and adoption levels and eventually growth.

Difference Between Organic Traffic & Paid Traffic

Organic and paid traffic are two of the most basic methods of getting people to visit a particular site though they are varied in their implementations and results.

• Costs: Organic is naturally earned or attained with no significant investment, and it comes when your site ranks high on search engines for people to click on. While paid traffic involves putting money to spend on advertisements so as to appear on top or be the first thing people see on their SERP or on their face books or twitter among other social sites.
• Sustainability: Organic traffic has the benefit of recurring; people visit the website after it is ranked by SEO and when the contents are useful, they keep returning. Paid traffic, however, is limited by time and stops once the advertising money has been exhausted.
• Source of Visits: Organic traffic originates from the users who are looking for something related to the keywords they’ve entered. It has a better chance of a positive engagement as compared to traffic coming from pay-per-click advertising. On the other hand, paid traffic results from advertisement placements, which while providing results faster, does so without the credibility that comes with site ranking.

How Organic Traffic Affects Website Performance

1. Boosts Website Visibility

Organic traffic enhances your website’s ranking thus making it more visible in SERP. An optimized website’s position rises in results lists each time users search for terms related to your content, thus leading potential audiences to your business page.

2. Improves Search Engine Rankings

The organic traffic is a signal of continual relevance and authority to the search engine. This can lead to higher rankings for your targeted keywords, creating a positive feedback loop: a higher traffic leads to higher rankings and increased ranking leads to greater traffic.

3. Enhances Content Engagement

Organic traffic visitors come with the obvious intent of exploring your content, product or services. This leads to lower bounce rates, high dwell time per page, and higher interaction rate which are healthier for any website you intend to optimize.

4. Supports Long-Term Growth

While paid campaigns are launched and skidded once the funds for the advertising campaign are used up, organic traffic increases. When your site builds some authority and seems to acquire more backlinks, it can guarantee constant traffic flow, feeding into sustainable business growth.

5. Drives Conversions and ROI

Organic traffic usually originates from relevant traffic that is using a search tool to find a solution, making them likely leads or customers. The targeted audience also increases your website’s Return On Investment (ROI).

How to Drive Organic Traffic to Your Website

1. Optimize for SEO

Search Engine Optimization (SEO) is the initial step toward attracting free traffic. Emphasis on the keyword research to find out the relevant terms that your target market is making a search for. Meta titles and descriptions, headers, and images of the website should reflect these keywords. Optimize website loading speed and make a site responsive to increase its ranking factor.

2. Create High-Quality Content

Interesting, useful and topical content draws the interested audiences and converts them to paying clients. Provide your audience with articles, guides or videos in your blog on matters that relate to them. Integrate appropriately chosen key phrases in the text and offer practical tips for higher chances to appear in search engine results.

3. Build Backlinks

The backlinks from the trustworthy websites tend to help search engines to rank up, in consideration of credibility. Outreach for guest blogging, influential bloggers or websites within your industry or seek partnership to get quality backlinks.

4. Leverage Social Media

Even though it is not exactly organic traffic, the reposting of your content within social media channels helps to extend its audiences. High traffic means increased likelihood to attract any organic traffic willing to come in.

5. Monitor and Adjust

Make sure you are able to understand where your traffic is coming from and how your customers are behaving. Determine which tactics are fruitful and search for ways to improve those approaches to deliver better methods to attract organic traffic.

How to Check Organic Traffic of a Website

1. Use Google Analytics

Organic traffic can be easily monitored with the help of the Google Analytics tool. You can do it easily with a click on your account, then go to the Acquisition tab. Go to the Overview section, and under it choose the Organic Search to get more information about organic traffic. Here you can track sessions, bounce rates, and behaviour of the organic visitors to your website.

2. Google Search Console

Google Search Console delivers essential information about your website’s technical performance. First enter the account and then select Performance. Here, it offers information on clicks, impressions, average position of the queries leading to organic traffic for your site. You can also get information on performing pages, which keywords to concentrate on for better results.

3. Track Trends and Behavior

Both tools enable one to view trends over time, so that you can tell if your organic traffic is growing or shrinking. You can also compare its performance from one period of time to another, helping you gauge your SEO’s success.

4. Analyze User Demographics and Sources

For even further analysis of your audience’s demographic and geographical locations, use Google Analytics. Knowledge of these details can be useful in order to anticipate what type of content your readers want to see and how to correctly direct your marketing efforts for increased traffic rates.

Measuring and Tracking Organic Traffic

Measuring and tracking organic can be crucial for anyone who wants to understand how a website is doing and how SEO efforts are paying off. This also helps to determine the pages, keywords, and strategies that drive visitors to your site, in order to make informed choices to increase rankings and user interaction. There are many tools, such as Google Analytics, or Google Search Console which provide information about sources of traffic, user’s engagement and the performance of search queries.

Parameters like bounce rates, session length, and the number of conversions will allow us to evaluate the results of the content and SEO activities.

To summarize, website traffic, especially through the organic method is one of the major strategies for improving website traffic, credibility and longevity. When you understand the importance of proper SEO strategy and fine-tune your content to meet the audience’s needs, you can always bring in high quality traffic to your site.

So, are you set for a step up on your website and increasing your web traffic through SEO? Collaborate with the EZ Rankings – Your SEO company for all your SEO and digital marketing needs. Call us today to revamp your online rankings and know how you can win the market race.