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Top 15 Best Social Media Scheduling Tools for 2024
Social media in 2024 has become the most important part of marketing strategies for businesses of all sizes. For small businesses and solopreneurs, social media can be a low-cost way to reach new customers and grow your business.
For large businesses, social media can be used to build relationships with customers and create a brand identity.
The use of social media scheduling tools has become increasingly popular as businesses strive to maintain a consistent presence on social media. These tools help businesses to plan and publish content on a variety of social media platforms, including, Twitter, Instagram, LinkedIn and Meta.
In this article, we will explore the top 15 best social media scheduling tools that businesses can use in 2024.
Why should every business use social media scheduling tools?
There are a number of reasons why businesses should use social media scheduling tools. First, these tools can help businesses to save time. Social media scheduling tools allow businesses to plan and publish content in advance, which can free up time for other tasks.
Second, social media scheduling tools can help businesses to ensure a consistent presence on social media. By regularly publishing content, businesses can stay top of mind with their audience and build a strong following.
Third, social media scheduling tools can help businesses to track their performance. Most tools offer analytics that businesses can use to track the reach and engagement of their posts. This data can be valuable in understanding what content is resonating with your audience and how you can adjust your strategy.
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Top 15 social media scheduling tools:
Without further ado, let’s explore the top 15 best social media scheduling tools for businesses in 2024.
1. SocialBee:
SocialBee is a social media scheduling tool that businesses can use to publish content on a variety of platforms, including Facebook, Twitter, Instagram, and LinkedIn. SocialBee offers a number of features that businesses can take advantage of, including content curation, social listening, team collaboration, and analytics.
The best part about SocialBee is that it offers a Forever Free plan that businesses can use to get started. The Forever Free plan includes all of the essential features, such as content scheduling, social listening, and team collaboration. SocialBee offers a free plan for businesses with up to 10 social media profiles and 3 team members.
Learn more about SocialBee.
2. Hootsuite:
Hootsuite is one of the most popular social media scheduling tools on the market. The tool offers a suite of features to help businesses grow their presence on social media. With Hootsuite, businesses can schedule and publish content, track their performance with analytics, and manage multiple social media accounts from one platform.
The tool also offers a free plan for businesses with up to three social media accounts. paid plans start at $19 per month and offer additional features, such as unlimited social media accounts and extended analytics. Moreover, this tool lets you connect with over 35 social media networks.
Learn more about HootSuite.
3. Buffer:
Buffer is another popular social media scheduling tool that offers a suite of features to help businesses save time and grow their social media following. With Buffer, businesses can schedule and publish content on a variety of platforms.
In addition to scheduling content, Buffer also offers a number of features to help businesses measure their performance, such as analytics and detailed reports. Additionally, Buffer offers a free plan for businesses with up to 3 social media accounts. You can use Buffer if you’re looking for a tool with robust analytics and reporting features.
Learn more about Buffer.
4. Sendible:
Sendible is a social media management platform that offers a suite of tools to help businesses grow their social media presence. With Sendible, businesses can schedule and publish content, track performance with analytics, engage with customers, and more.
Pricing: Plans start at $29/month for the Starter plan which includes features such as content scheduling, social media analytics, and Facebook reporting. Compared to other tools on this list, Sendible is on the more expensive side. However, when you look at the features included in the Starter plan, it is a good value that every business can use.
Learn more about Sendible.
5. Agorapulse:
Agorapulse is a social media management tool that offers a suite of features for businesses of all sizes. In addition to scheduling content, businesses can use Agorapulse to track their social media performance, engage with their audience, and measure their ROI.
Along with being just a management tool, it’s a full-fledged CRM system, which means you can do things like handle customer queries and complaints directly from the platform. You can also run social media contests, create custom reports, and more. Agorapulse offers a free trial for businesses to try out the platform, as well as three paid plans that are highly useful.
Learn more about AgoraPulse.
6. Sprout Social:
It’s among the premium paid tools and offers a comprehensive set of features for managing social media. Sprout has three main plans: Standard, Professional, and Advanced. The pricing starts at $129 per month (billed annually) for the Standard plan, which is suitable for small businesses.
The Professional plan, which is suitable for medium-sized businesses comes with various advanced features such as social listening and advanced reporting. It’s priced at $229 per month (billed annually).
Finally, the Advanced plan is suitable for large businesses and enterprise companies. It includes all of the features of the lower two plans, plus additional features such as team workflow and custom branding. The Advanced plan is priced at $379 per month (billed annually).
Learn more about Sprout Social.
7. CoSchedule:
CoSchedule is a powerful social media scheduling tool that helps businesses to save time and increase their productivity. With CoSchedule, businesses can plan, publish, and optimize their content on a variety of social media platforms.
CoSchedule offers a number of features that can be beneficial for businesses, including the ability to scale content, automated social sharing, and team collaboration. You can use CoSchedule to schedule posts on Facebook, Twitter, Instagram, and LinkedIn. CoSchedule offers a free 14-day trial and plans start at $15 per month.
Learn more about CoSchedule.
8. Zoho Social:
Zoho Social is a social media management tool that offers a suite of features for businesses of all sizes. With Zoho Social, businesses can schedule and publish content, track their performance with analytics, and engage with their audience. Zoho Social offers four pricing plans, starting at $10/month.
The best part about Zoho is that businesses can start with a free plan to try out the tool. This is ideal for small businesses or solopreneurs who want to dip their toes in the social media scheduling tool waters. You can also try out their cutting-edge features with the 14-day free trial of their premium plans.
Learn more about Zoho Social.
9. eClincher:
eClincher is a social media management tool that offers a suite of features for businesses of all sizes. With eClincher, businesses can schedule and publish content on a variety of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Additionally, eClincher provides users with analytics to track the reach and engagement of their posts.
eClincher offers a 14-day free trial and three paid plans that start at $49 per month. This tool is more popular among small businesses and solopreneurs. It’s because of its low monthly price and simple interface.
Learn more about eClincher.
10. MavSocial:
This $199/month tool is designed for businesses of all sizes. MavSocial offers a number of features, including content creation, scheduling, and analytics. One unique feature of MavSocial is that it offers a library of over 1 million royalty-free photos and videos that businesses can use in their posts.
If you’re into full-fledged marketing suites that offer more than just social media scheduling (such as Hootsuite), MavSocial might be the tool for you. Your marketing team gets pretty much everything important under one roof. In addition, MavSocial’s interface is one of the most user-friendly ones out there. MavSocial offers a 7-day free trial, after which you can choose from their multiple plans.
Learn more about MavSocial.
11. MeetEdgar:
MeetEdgar is a social media scheduling tool that helps businesses to automate their content strategy. With MeetEdgar, businesses can create content categories and schedule posts in advance. Posts are then published automatically according to the schedule.
MeetEdgar also offers a library feature, which allows businesses to recycle evergreen content. This is a valuable feature for businesses that want to ensure a consistent presence on social media without having to continuously create new content.
Learn more about MeetEdgar.
12. SmarterQueue:
SmarterQueue is the best social media scheduling tools that help businesses to save time and increase engagement. The tool allows businesses to recycle content, so they can repost evergreen content and keep their social media accounts active without needing to create new content.
SmarterQueue also offers a number of features to help businesses increase engagement, such as hashtag suggestions and the ability to post to multiple accounts simultaneously. SmarterQueue offers a free plan for businesses with up to 3 social media accounts, and paid plans start at $15/month.
Learn more about SmarterQueue.
13. StatusBrew:
StatusBrew is a social media management tool that offers scheduling, reporting, and engagement features. With StatusBrew, businesses can schedule posts in advance and across multiple platforms, including Facebook, Twitter, and LinkedIn. Additionally, businesses can use the platform to track the performance of their posts and measure their reach and engagement.
Moreover, businesses can use StatusBrew to monitor social media for mentions of their brand, product, or service. This feature can be used to quickly respond to customer inquiries or complaints. StatusBrew offers a free plan for businesses with up to 3 social media accounts.
Learn more about StatusBrew.
14. Later:
Later is a social media scheduling tool that businesses can use to plan and publish content on a variety of platforms, including Instagram, Facebook, Twitter, and Pinterest. One of the key features of Later is its visual planning tools. The app offers a range of templates that businesses can use to plan their posts, including grid views, carousels, and Stories.
Later also offers a range of features to help businesses with their social media strategy. These include hashtag research, analytics, and team collaboration tools. Later offers a free plan for businesses with up to 30 posts per month.
Learn more about Later.
15. NapoleonCat:
NapoleonCat is a social media management platform that offers a suite of tools for businesses of all sizes. With NapoleonCat, businesses can schedule and publish content on Facebook, Twitter, and Instagram. The platform also offers robust analytics so businesses can track the reach and engagement of their posts.
NapoleonCat’s scheduling tool is easy to use and offers a variety of features, including the ability to bulk schedule content, schedule posts in advance, and repost content. NapoleonCat also offers a free trial so businesses can try the platform before committing to a paid plan.
Learn more about NapoleanCat.
Wrapping up!
There you have it! These are the 15 best social media scheduling tools for businesses in 2024. With these tools, you can save time and energy while still maintaining a strong presence on social media. Whether you’re a startup or a large enterprise, there’s a tool on this list that will fit your needs.
Start planning your social media strategy for the year ahead and see how these tools can help you save time and increase engagement. In 2024 and beyond, social media will continue to be a powerful communications tool, and these scheduling tools will help you make the most of it.
FAQs
Q. What is the best social media scheduling tool for businesses?
Ans. There is no single “best” social media scheduling tool for businesses. The best tool for your business will depend on your specific needs and goals. However, some of the best social media scheduling tools for businesses include Hootsuite, Buffer, and Sprout Social.
Q. What are the benefits of using a social media scheduling tool?
Ans. There are several benefits of using a social media scheduling tool, including the ability to save time, increase engagement, and track the performance of your posts.
Q. What features should I look for in a social media scheduling tool?
Ans. Some of the features you may want to look for in a social media scheduling tool include the ability to schedule posts in advance, recycle content, and track analytics. Moreover, you may also want to consider a tool that offers team collaboration features and the ability to post to multiple social media platforms simultaneously.
Q. How much does a social media scheduling tool cost?
Ans. The cost of a social media scheduling tool will vary depending on the features and functionality offered. However, many social media scheduling tools offer free plans for businesses with a limited number of social media accounts.
Q. Do I need a social media scheduling tool?
Ans. Yes, a social media scheduling tool can save you a lot of time and help you better measure the performance of your posts.