How Much Does an SEO Audit Cost in 2025

The SEO audit cost varies with the website’s size and the purpose of the website. In 2025, companies charge a typical cost between $500 to $15,000 for an SEO audit. This is a standard range that most companies follow to deliver a comprehensive SEO audit report.

SEO is an expensive practice, and audits also come with certain costs to ensure the SEO efforts are aligned for the best results. If the audit is not done properly, it can significantly affect the overall SEO efforts moving forward. That’s why it’s critical to conduct a detailed SEO audit to understand what changes are needed to build a stronger SEO foundation.

A complete SEO audit typically takes 30 to 45 days to complete, after which you’ll receive a detailed report highlighting the areas that need attention. If the website is small, it may take less time compared to larger e-commerce websites. When choosing SEO packages or signing an hourly contract, this audit will be a crucial part of the process.

What Does the SEO Audit Cover?

 

Like any regular maintenance of any product or service, an SEO audit fulfills the same purpose of checking a website in-depth and listing down important considerations. An SEO audit will include a comprehensive analysis of each aspect of the website and the professionals will list down all vital technical and fundamental SEO issues.

The SEO audit covers content optimization improvement suggestions, technical issues fixations, the website’s overall performance optimization, competitive analysis, and more. Many people get confused between a “free SEO audit” and an “SEO audit” done by a professional. Both serve the same purpose but they operate differently and the results are also different.

What Does the SEO Audit Cover?

A full-fledged SEO audit done by professionals consists of several details that are essential to understand the complete overview of the website. Below are some core audit activities that the SEO experts will cover for your website:

1. Technical Audit

The technical part covers several aspects of the website including 404 pages, broken links, site speed, mobile optimization issues, duplicate content, and more. It is the foundation step of the audit and it uncovers those issues that demand immediate fixing solutions. The future SEO tactics’ performance depends on how well the technical audit is performed. So, it becomes important to get all the technical resolutions done with utmost care.

2. Competitive Audit

A competitive audit is important as it helps you understand what others are doing that you miss on your website. This audit lets you compare your website against several other competitors and makes decision-making much easier. After a detailed competitive audit, you get an opportunity to outperform them by optimizing your website better than them. This thing is not possible efficiently with SEO tools, and that’s why it’s recommended to hire a professional to conduct the audit.

Also, Check – Content Optimization Tips – A Definitive Guide

3. Content Audit

The next thing that an SEO audit covers is a complete content audit of your website. It helps in uncovering the underlying ranking opportunities for your website. It is among the most important aspects as Google and other search engines emphasize great quality content that can solve the user’s purpose of visiting a website. A content audit can help in boosting the website’s ranking much faster despite having a low domain authority.

4. Links Audit

Both internal and external links are important for a solid SEO foundation and the audit uncovers all the issues and opportunities to boost the linking profile. Internal link audit ensures all the hyperlinks are accurate, working, and now looking spammy. On the other side, an external link audit will ensure all links are working, and are of high quality. If there are too many low-quality backlinks, then the SEO executive needs to disavow those links.

5. Social Audit

Social signals are the major ranking signals and a professional SEO audit will cover this as well. It will help you know how the social campaigns are performing and how the competitors are doing. This helps in improving the brand’s authority on social channels.

Final Thoughts

The SEO audit costs you around $500 to $15,000 and considering the online competition, businesses should not skip their SEO audit. Using an auditing tool is not enough as it’s only the first step toward optimization, it’s always better to hire an SEO Company in India and get started with the audit.

Frequently Asked Questions (FAQs)

Q1. Are there other auditing factors as well?

Ans: SEO audit consists of an umbrella of factors. Some of the other auditing factors are the design and built of a website, On-Page optimization, branding, and more.

Q2. Do I need an expert team to conduct an SEO audit?

Ans: SEO audits should only be conducted by experts. Now, you can either hire those professionals in-house or get it done by an SEO agency. So, yes you require experts for an SEO audit as it’s an extensive and crucial step of an SEO process.

Q3. Which SEO tools are used for an SEO audit?

Ans: Some of the tools that are used for an SEO audit are:

• Google Search Console
• Ahrefs Site Audit
• SEMrush Site Audit
• Screaming Frog
• Deep Crawl

Q4. Is an SEO audit the first step in the SEO process?

Ans: Yes, an SEO audit is usually the step where SEO begins. All professional SEO agencies start by doing an extensive audit of a website and analyzing what factors can be improved.

Q5. Can a digital agency’s SEO audit process help me evaluate them?

Ans: Yes. An SEO audit process can tell a lot about an agency as it’s the first step. Some SEO agencies even offer trial SEO audits for free to let clients know of their work and process. So, an SEO audit gives a ton of information about an SEO company.