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9 Easy Steps to Open an Online Store on Amazon and Start Selling
An Amazon storefront has become a popular way for many businesses, both large and small, to reach a wider audience and boost sales. Amazon has created a simple process to set up a store, and with over 310 million active customer accounts worldwide, it’s a market you can’t afford to ignore.
If you’re new to Amazon or e-commerce in general, don’t worry—we’ve got you covered. This guide will show you how to open an online Amazon store and start selling your products to millions of potential customers.
Why pick Amazon for selling products?
There are many reasons to sell products on Amazon. For starters, Amazon is one of the largest online marketplaces in the world, with millions of active customer accounts. That’s a lot of potential customers!
Another big reason to sell on Amazon is that it’s incredibly easy to get started. Amazon has created a process that makes it simple to set up your own store and start selling products.
Additionally, Amazon is a trusted and well-known brand. Customers feel confident buying products from Amazon, which can lead to higher sales for you. The best part about selling on Amazon is that you can reach a global audience with your products. Compared to other e-commerce platforms, Amazon has a much wider reach.
You don’t need a massive upfront setup cost as you do with other ecommerce platforms, and there are low monthly costs after that. You can also get your products in front of Amazon’s vast customer base with little marketing effort.
Overall, Amazon is a great option for businesses of all sizes who are looking to reach a wider audience and boost sales. Now that we’ve gone over some of the reasons why you should sell products on Amazon, let’s get into how to actually set up your store.
How to create an Amazon storefront?
We will break down the entire process into 9 easy steps so that you can have your own Amazon storefront up and running in no time.
Step 1. Business Or Self Registration
You need to create an amazon account or a seller central account to start the process. Amazon has a pretty simple signup process that you can follow by going to this link – https://www.amazon.com/gp/seller-account/register.html
There are 2 types of seller accounts on amazon –
1) Individual seller accounts: This is best suited for people who are looking to sell fewer than 40 items per month. You will pay $0.99 per item sold plus other selling fees.
2) Professional seller accounts: This is best suited for people who are looking to sell more than 40 items per month. You will pay $39.99 per month plus other selling fees. Choose the account type that is best suited to your needs and sign up for an account. Once you set up an Amazon account, it’s time to open a store on Amazon.
Step 2. Add Business Details
Now fill in your business details; Enter store name, Select product category, enter your address, and click on the ‘Continue’ button.
Step 3. Create your Amazon store:
After you have registered for a seller account, you can create your store on Amazon. Start by going to the Amazon Seller Central page and clicking on “Create a Store“.
You will then be taken to the store creation page where you will need to select a store name and template. For the store name, choose something that is short, catchy, and easy to remember. As for the template, you can choose from a variety of different options. Select the one that you think best fits your products and brand.
Once you have selected a store name and template, click “Continue” and you will be taken to the next page where you will need to fill out some more information about your store.
This includes your contact information, store description, return policy, and more. Take your time to fill out this information carefully as it will be visible to potential customers.
When you are finished, click “Save & Continue” and you will be taken to the next page where you can start adding products to your store.
3. Add brand name and logo:
The next step is to add your brand name and logo to your store. This will help customers identify your products and store them easily. To do this, go to the “Branding” section of the Amazon Seller Central page and click on “Add or Edit Your Logo“.
Upload your brand logo and then click “Save & Continue”. Your logo will now be visible in your store. It’s an important step as it’s one of the first things that potential customers will see when they visit your store.
The logo size should be a minimum of 400×400 pixels so that it’s visible on all devices. The file size should also be less than 1MB.
4. Pick a pre-created homepage design:
The next step in creating your Amazon store front is to pick a pre-created homepage design. Amazon provides a variety of different designs that you can choose from. To select a design, go to the “Design” section of the Amazon Seller Central page and click on “Choose a Pre-Created Design”.
Browse through the different designs and pick the one that you like the best. Once you have selected a design, click “Continue” and you will be taken to the next page.
On this page, you will need to select the products that you want to showcase on your homepage. You can either select products manually or let Amazon choose the products for you.
When you are finished, click “Save & Continue” and you will be taken to the next page where you can start adding products to your store. You don’t have to be a full-fledged developer to open an Amazon store. All you need is a willingness to learn and follow the instructions provided by Amazon.
5. Customize the store as per your preference:
The next step is to customize your store according to your preference. This includes adding pages, menus, and more. To do this, go to the “Design” section of the Amazon Seller Central page and click on “Customize Your Store”.
On the next page, you will be able to add pages, menus, and other elements to your store. take your time to explore the different options and see what you can do. When you are finished, click “Save & Continue” and you will be taken to the next page.
On this page, you will need to select a domain name for your store. The domain name is the URL that customers will use to visit your store. Choose something that is short, catchy, and easy to remember.
Once you have selected a domain name, click “Continue” and you will be taken to the next page where you can start adding products to your store. Overall, you can quickly create amazon storefront and customize it.
6. Adding products to your store:
The next step is to add products to your store and to do this, you will need to go to the “Inventory” section of the Amazon Seller Central page.
On the next page, you will see a list of all the products that you have in your inventory. To add a product to your store, click on the “Add to Store” button.
On the next page, you will need to enter the product details such as the name, price, description, and more. Take your time to fill out this information carefully as it will be visible to potential customers.
It’s a very crucial step as the more information you provide, the easier it will be for customers to find your product and make a purchase. You need to double-check that all the information is correct before you click “Save & Continue”.
7. Grow your storefront with pages:
The next step is to grow your storefront with pages and to do this, you will need to go to the “Inventory” section of the Amazon Seller Central page.
On the next page, you will see a list of all the products that you have in your inventory. To add a product to your store, click on the “Add to Store” button.
On the next page, you will need to enter the product details such as the name, price, description, and more. Take your time to fill out this information carefully as it will be visible to potential customers. Ensure the navigation is set up so customers can find what they are looking for easily.
For making the process easier, have a look at some sample pages, and get an idea about how the pages are structured and what kind of information is included. This will give you a good starting point for creating your own pages.
8. Choose a payment method:
The next step is to choose a payment method and to do this, you will need to go to the “Settings” section of the Amazon Seller Central page.
On the next page, you will see a list of all the different settings that you can change. Scroll down to the “Payment” section and click on “Edit”.
On the next page, you will be able to choose a payment method. The most popular option is to use Amazon Payments, but you can also choose to use a credit card or bank transfer.
Once you have chosen a payment method, click “Save & Continue” and you will be taken to the next page. Setting up payments is a very important step as it will determine how you get paid for your products.
9. Preview and launch your store:
It’s time to preview your Amazon storefront application and see how it looks. To do this, you will need to go to the “Settings” section of the Amazon Seller Central page.
On the next page, you will see a list of all the different settings that you can change. Scroll down to the “Preview” section and click on “Preview My Store”.
On the next page, you will be able to see how your store looks and navigate through it. Take your time to have a look around and see how everything looks.
When you’re happy with how your store looks, click on the “Launch My Store” button and you will be taken to the next page.
Your store is now live and open for business! Congratulations on taking the first step to become an Amazon seller!
There are a few final things that you need to do in order to start selling on Amazon. The first thing is to set up your shipping preferences and to do this, you will need to go to the “Settings” section of the Amazon Seller Central page.
Wrapping up!
You’ve now completed all the steps needed to open an online store on Amazon and start selling on Amazon. As more people are moving online, Amazon is an excellent platform to sell your products. In 2023, it is estimated that online sales will account for 22% of all retail sales worldwide. By following the steps in this guide, you will be able to get your store up and running quickly and start selling on Amazon.
FAQs:
Q. What are the benefits of selling on Amazon?
Ans. There are many benefits of selling on Amazon, including increased visibility for your products, access to a large customer base, and convenience for customers.
Q. What do I need to do in order to start selling on Amazon?
Ans. In order to start selling on Amazon, you will need to create an account, set up your payment preferences, and list your products.
Q. How much does it cost to sell on Amazon?
Ans. The cost of selling on Amazon varies depending on the type of product that you are selling. For example, if you are selling a physical product, you will need to pay for shipping and storage. If you are selling a digital product, there is no cost for shipping or storage.
Q. What are some tips for selling on Amazon?
Ans. Some tips for selling on Amazon include ensuring that your product descriptions are clear and concise, using high-quality images, and offering competitive prices.
Q. What if I need help with selling on Amazon?
Ans. The Amazon Seller Central page has a wealth of resources to help you with selling on Amazon, including how-to guides, video tutorials, and a forum where you can ask questions and get advice from other sellers.