6 Essential eCommerce Web Design Elements that are Vital to Increase Sales

This means that due to the proliferation of smartphones, and the introduction of convenience shopping, the e-commerce sector is expanding globally. 

However, standing out, and achieving targeted business growth in such an intensely competitive market could be a challenging task for your e-commerce business. Therefore, to make an impact and stand out from the crowd, you need a well-designed website. This is because your corporate website serves as the face of your business in the e-commerce industry. 

Not sure what are the essential web-design elements that ensure an engaging website that can make your visitors return? Don’t worry, we’ve got you covered! Here are the 6 must-have web-design elements for skyrocketing sales:

#1 Clean and Simple Design 

Research published by Blue Corona revealed that 48 percent of people determine the credibility of a business by its website design. 

And the golden rule of effective website design is ‘less is more.’ This means that your corporate website should have a clean design to avoid clutter. 

According to a study conducted by Adobe, 58 percent of users will skim articles if they are constrained by time. Therefore, the best practice is to remove all unnecessary elements from your web design for drawing the reader’s attention to what matters most.

Still, wondering why you should ensure a simple and clean web design? Here’s what you need to know:

• Oftentimes, flashy websites appear to be too salesy, while minimalistic designs convey your brand messages effectively.
• Simple and clean designs look more professional and help build credibility among the target audience. 
• Clean designs enhance the usability of your website, thereby reducing bounce rates.  
• It is no surprise that simple websites load faster, thus improving SEO and user experience. 

A study published by Tyton Media stated that website bounce rates increase by 100 percent when a page takes four seconds to load.

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#2 Clear Call-to-Action Buttons

It is no secret that clear call-to-action buttons strengthen consumer behavior because they help guide your customers forward on the buyer’s journey.  Some of the common examples of call-to-action buttons include:

• Visit our website ….
• Sign up ……
• Call us on ….  
• Register Now ….

Wondering how to ensure killing call-to-action buttons on your website for skyrocketing conversions? Here you’ll find a few tips that help:

• The best calls to action should grab the visitor’s attention. Thus a bright colored button that contrasts with the color of the web page works effectively.
• The font size of the button’s text should be large enough to attract the visitor’s eye. 
• The button’s text should state a clear benefit to avoid confusion. 

#3 High-Quality Graphics 

According to Zabisco, 40 percent of people tend to respond better to visual information compared to plain text. This means that high-quality graphics are a vital component of effective web design for attracting visitors. 

Below are a few simple yet amazing tips that can help ensure promising graphics on your website:

• The best practice amid all is to use pictures of people for drawing attention towards important elements, but avoid stock images for originality.  
• Don’t underestimate the effectiveness of video content. 
• Try not to use dull or blur images because they would turn your visitors away. 

#4 Customer Success Stories

With so many start-ups entering the market daily, how do you stand out in the minds of your target audience? The simple answer is by building brand credibility. It is a known fact that evidence-based marketing assists in establishing brand image and credibility. 

According to the RSW/US Agency, New Business Thought Leader Survey Report, 62.6 percent of marketers identified client case studies as an effective method of lead generation. 

Similarly, according to experts, authentic customer reviews or case studies are one of the trust signals to boost your conversion rate. This means that as case studies are made of real-life customer examples, they make your audience trust you and your product offerings.

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To make an impact, you should definitely add a customer success stories section in your website design. 

#5 Social Share Buttons 

If you are looking to improve sales through your e-commerce website, you should add social share buttons on your business website. This is because it helps in amplifying reach and encouraging positive word-of-mouth for your business.  

Besides this, when your website visitors share your content on their social networks, it gets introduced to an entirely new group of people, thus increasing your web visitors significantly. The image below shows some of the most common social share button locations on a web page. 

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#6 Professionally Designed Logo  

It is a known fact that your corporate logo is the centerpiece of your enterprise, which reveals your identity, strengthens brand loyalty, and sets you apart from the other players in the market. Therefore, a professional logo design is one of the essential elements of effective web design. 

All in all, it is critical to note that a poorly made logo might not help build your brand identity. Instead, it can give out a negative impression regarding your brand image. So, if you want a logo for your company which represents you positively, you should consider hiring a professional logo designer rather than an amateur who vanishes your brand image. 

The Bottom Line 

Congratulations! You have learned all the tried and tested tips for optimizing your website design. But don’t forget that you can’t excel at it in a day. Effective web design calls for patience, creativity, a lot of experiments for figuring out what is working and what’s not. 

Last but not least, the final take away is that the prime goal of an ideal website design should be to provide a seamless user experience to visitors for optimizing conversions.