What Is the Best Time to Post on Tiktok in 2024?

TikTok has become the most downloaded app in the world, with over 2 billion global downloads. The app is popular among Gen Z and millennial users, who use it to watch short-form videos.

TikTok has a global audience, which means that there is no one-size-fits-all answer to the question of when is the best time to post on TikTok. However, there are some general guidelines that you can follow to ensure that your content is seen by as many people as possible.

In this article, let’s understand everything that matters when it comes to the best time to post on TikTok in 2024.

Why is TikTok such an important content-driven platform?

There are several reasons why TikTok is such an important content-driven platform. Let’s look at some prominent reasons in detail:

1. TikTok has a massive global audience:

TikTok has a massive global audience, with over 2 billion global downloads. The app is popular among Gen Z and millennial users, who use it to watch short-form videos. This massive global audience presents a huge opportunity for businesses and brands to reach out to their target customers.

2. TikTok is a highly engaging platform:

TikTok is a highly engaging platform, with users spending an average of 52 minutes per day on the app. This high level of engagement means that brands and businesses have a great opportunity to connect with their target audience on a deeper level.

3. It’s a visual platform:

TikTok is a visual platform, which makes it ideal for businesses and brands that want to showcase their products and services. The platform’s short-form videos are perfect for showcasing product demos, behind-the-scenes footage, and other types of visual content.

4. It’s a mobile-first platform:

TikTok is a mobile-first platform, which means that most of its users access the app on their smartphones. This is important for businesses and brands because it means that they need to create mobile-friendly content.

Now that we’ve looked at some of the reasons why TikTok is such an important content-driven platform, let’s look at why the matter of timing.

Why does the best timing for TikTok posting matter?

The best timing for TikTok posting matters because it can help you get more views, likes, and comments on your videos. When you post at the right time, you’re more likely to reach a larger audience.

Additionally, the best timing for TikTok posting can also help you improve your chances of going viral. When you post at the right time, you’re more likely to be seen by users who are actively using TikTok.

Finally, the best timing for TikTok posting can also help you save time. If you post when most of your target audience is online, you won’t have to wait as long for your videos to be seen. Moreover, the competition among videos is also lower during these times.

To gain a competitive edge, it’s important to understand when is the best time to post on TikTok. Once a brand or business understands this, it can create a content strategy around it and see significant results.

When is the best time to post on TikTok?

To being with basic clarity, there is no such a one-fit-all answer to this question. The best time to post on TikTok depends on several factors, such as your target audience, your content, and your goals. Let’s first discuss the factors that influence the timing of publishing content on TikTok.

1. Target audience:

If you’re targeting a global audience, then the best time to post on TikTok is during the evening and night-time in your target time zone. This is because most people are online during these hours. Moreover, the competition among videos is also lower during these times. If you’re targeting a specific country or region, then the best time to post on TikTok is during the daytime in your target time zone. This is because most people are online during these hours.

2. Content:

The type of content you’re posting also affects the best time to post on TikTok. If you’re posting videos, then the best time to post on TikTok is during the evening and night-time in your target time zone. This is because most people are online during these hours and if you’re posting images, then the best time to post on TikTok is during the daytime in your target time zone.

3. Goals:

Your goals also play a role in deciding the best time to post on TikTok. If you’re trying to increase brand awareness, then the best time to post on TikTok is during the evening and night-time in your target time zone. This is because most people are online during these hours. However, if you’re trying to drive sales, then the best time to post on TikTok is during the daytime in your target time zone.

Best time to publish content on TikTok:

• Monday: 6 AM to 10 AM and 7 PM to 10 PM.
• Tuesday: 2 AM to 4 AM and  9 PM to 11 PM.
• Wednesday: 7 AM to 8 AM and 8 PM to 11 PM.
• Thursday: 9 AM to 11 AM and 7 PM to 10 PM.
• Friday: 5 AM to 9 AM and 1 PM to 3 PM.
• Saturday: 8 AM to 11 AM and 7 PM to 8 PM.
• Sunday: 7 AM to 8 AM and 4 PM to 8 PM.

As per many reports and influencers, the ideal time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm. In addition, the best days to post on TikTok are Tuesday, Thursday, and Friday. Let’s take a look at the reasons for this.

• Most people are online during these hours: The reason for this is that most people are online during these hours. This is because people are commuting to work or school during the day and they’re more likely to be online during the evening and night-time.
• The competition among videos is also lower during these times: This is because most people are online during these hours and the competition among videos is also lower during these times.
• TikTok algorithm: The TikTok algorithm also favors videos that are posted during these hours. This is because the TikTok algorithm is designed to show users the most relevant and engaging content.

Also Know: The Best Time to Post on Instagram

How to find the best time to post on TikTok for your posts?

Now that you know the general best time to post on TikTok, it’s time to find the best time to post on TikTok for your posts.

1. Switch to a TikTok Pro account:

The first step is to switch to a TikTok Pro account as this will give you access to TikTok’s analytics platform, which will show you the best time to post on TikTok for your posts. It’s very easy to switch to a TikTok Pro account. All you need to do is go to your “Manage my account” and click on the “Switch to Pro” button.

The biggest benefit of using a TikTok Pro account is that you can see the insights of your followers. This includes the times when they’re most active on TikTok. To do this, go to your “Insights” and click on the “Followers” tab. Scroll down to the “When your followers are online” section and you’ll be able to see the best time to post on TikTok for your posts.

2. Find your top-performing territories:

The next step is to find your top-performing territories. To do this, go to your “Insights” and click on the “Performance” tab. Scroll down to the “Top territories” section and you’ll be able to see the list of countries where your content is performing well. Observe the different top-performing territories and take note of the commonalities among them. This will give you an idea of the best time to post on TikTok for your posts.

You need to find the average best time to post on TikTok for your top-performing territories. Once you have the average best time to post on TikTok, you can use this as your guide for when you should post on TikTok.

It might not be easy for many to figure out the best time in the first go. However, always keep experimenting so that you can better understand when is the best time to post on TikTok.

3. Check when followers are most active:

As we mentioned earlier, you can use TikTok’s insights platform to check when your followers are most active. To do this, go to your “Insights” and click on the “Followers” tab. Scroll down to the followers’ section and you’ll be able to see the best time to post on TikTok for your posts.

You will get the data of days and you can break it down into hours to find out the best hour to post on that day. This will give you a better idea of the best time to post on TikTok for your posts.

4. Do some competitor analysis:

Open your competitors’ accounts and do a quick analysis of their posts. When do they post their content and what type of content gets the most engagement? Do a quick analysis and take note of your findings. This will give you an idea of when is the best time to post on TikTok.

You can also use tools like Socialinsider to do a competitor analysis. This tool will show you the best time to post on TikTok for your posts as well as the times when your competitors get the most engagement.

5. Post at the right time and boost your reach:

Once you know when is the best time to post on TikTok, make sure that you post your content at that time. This will help you boost your reach and get more views on your videos.

Posting at the right time is just one factor that determines the success of your videos. You also need to make sure that your videos are high-quality and engaging so that they get noticed by the TikTok algorithm.

6. Prepare a content calendar:

Once you know when is the best time to post on TikTok, you need to prepare a content calendar. This will help you plan your content and make sure that you’re posting at the right time.

A content calendar will also help you track your progress and see if you’re getting the results that you want. If not, then you can make the necessary changes to your content strategy.

How to be more consistent with TikTok?

TikTok is a platform that requires consistency. If you want to be successful on TikTok, then you need to post regularly. This means posting videos on a daily basis.

Posting on a daily basis can be challenging for many people. However, there are a few things that you can do to make it easier.

One of the best things that you can do is to prepare a content calendar. This will help you plan your content and make sure that you’re posting at the right time.

Another thing that you can do is to batch-film your videos. This means filming a bunch of videos at one go and then scheduling them to be posted at different times. This will save you a lot of time in the long run.

Lastly, you can also use tools like SocialPilot to help you with your content strategy. This tool will help you plan and publish your content. It also has a feature that allows you to schedule your posts in advance.

Wrapping up!

There you have it! These are the simple steps that you need to follow to find the best time to post on TikTok. Keep in mind that these tips are not set in stone and you need to experiment to see what works best for you. One last thing, make sure that you’re using high-quality and engaging videos so that your content gets noticed by the TikTok algorithm. This will help you get more views and boost your reach.

FAQs

Q. Why should brands be on TikTok?

Ans. There are many reasons why brands should be on TikTok. Firstly, TikTok has a huge user base with over 800 million active users. This gives brands a large audience to reach out to.

Q. How to be successful on TikTok?

Ans. There are a few things that you need to do to be successful on TikTok. Firstly, you need to be consistent with your content. This means posting videos on a daily basis. Secondly, you need to use high-quality and engaging videos. Lastly, you need to make sure that you’re using the right hashtags.

Q. When is the best time to post on TikTok?

Ans. The best time to post on TikTok is during the weekdays from 6 am to 10 am and 7 pm to 11 pm. This is because this is when most people are on the app.

Q. Do I need to be famous to be successful on TikTok?

Ans. No, you don’t need to be famous to be successful on TikTok. However, it helps if you have a large following on other social media platforms and this will help you get more views on your videos.

Q. How often should I post on TikTok?

Ans. Ideally, you should post on TikTok on a daily basis and this is because the app favors those who are consistent.