The Best Time to Post Reels on Instagram

Instagram is on the rise with its newest feature, Insta Reels. This feature is similar to TikTok, where users can create short videos set to music. Reels can be up to 30 seconds long and can be edited with creative filters, effects, and audio.

Unlike TikTok, Reels are not set to disappear after 24 hours. They live on your profile alongside your other posts, which means you can gain long-term engagement from them.

Witnessing the growing popularity of this feature, numerous brands are now using Reels to promote their products and services.

But with so much competition, how can you make sure your Reels stand out and get the engagement you want? The answer lies in timing as just like with any other social media platform, the key to success on Instagram is to post when your audience is watching you.

Whether you have opted for social media marketing services or you have an in-house team, you need to know about the ideal timings.

Is there really an ideal time to boost engagement on Instagram?

The answer is yes as engagement on any social media platform depends on when most of your target audience is online. Whether you plan to use social media marketing services or do it yourself, you need to know about these timings.

S. No	Week of The Day	Best Time To Post Instagram reels
1	Monday	12PM to 1PM
2	Tuesday	9AM to 10AM
3	Wednesday	11AM to 12PM
4	Thursday	11AM to 12PM
5	Friday	2PM To 3PM
6	Saturday	9AM To 10AM
7	Sunday	7PM To 8PM

When it comes to Instagram, the platform provides insights into when your followers are most active. You can check this by going to your Instagram Insights and then clicking on Audience.

Here you will find a graph that shows you the days and times when your followers are online.

According to this data, you can make the best decision on when to post your Reels. However, several marketing companies have figured out an ideal time for every day for posting reels on Instagram. All the below timings are as per the US Pacific zone:

Day 1. Monday:

12 PM is the ideal time as people are getting back to work after the weekend and checking their social media feeds. On Mondays, people usually take a break from work around lunchtime, which is why this time slot gets more engagement.

Day 2. Tuesday:

9 AM is the best time as people are getting settled into their work week routine and checking social media feeds in the morning. As people get on to their work tasks, engagement usually drops off in the afternoon.

Day 3. Wednesday:

11 AM is the ideal time as people are mid-week and more likely to take a break from work to check their social media feeds. On Wednesdays, people usually start to wind down from work in the afternoon.

Day 4. Thursday:

Same as Wednesday, 11 AM is the best time to post. Thursdays are also loaded with events and after-work plans, which is why engagement usually drops off in the evening. Thus, it’s better to post in the morning.

Day 5. Friday:

2 PM is the ideal time as people are taking a break from work and checking social media before the weekend. Fridays are also when people are more likely to make plans for the weekend, which is why engagement usually drops off in the evening.

Day 6. Saturday:

9 AM is the best time to post as people are checking social media before starting their day. Saturdays are usually a slow day for engagement as people are busy with errands and other activities.

Day 7. Sunday:

7 PM is the ideal time as people are winding down from the weekend and checking social media before going to bed. Sundays are usually a slow day for engagement as people are busy with errands and other activities.

How to get most of your Instagram reels?

The first step is to understand your target audience and when they are most active on social media. This will help you determine the best time to post your Reels.

Once you have figured out the ideal time, you need to make sure your Reels are high quality and engaging. Remember, you only have 15 seconds to capture your audience’s attention, so make them count!

Finally, don’t forget to use relevant hashtags, as this will help your Reels reach a wider audience.

By following these tips, you can make sure your Reels get the engagement they deserve! Whether you go for an SMO service package or do it yourself, let’s understand tips in detail to get the most out of your efforts:

Figure out how the target audience interacts:

The prime step is to study the behavior of followers. You can check when most of your target audience is active on Instagram through insights. After that, you need to post the reel at that time only when they are active so that your content doesn’t get lost in the feed.

1. Timing is the key:

It is essential to post the reel at the time when people are free so that they can watch it. If you post it when they are busy, then there are chances that your content might get lost in the feed. You can try to experiment with different time slots to see which one works best for you.

2. Quality over quantity:

It is essential to focus on quality rather than quantity and you need to post content that is interesting and engaging. try to experiment with different types of content to see what works best for your audience.

3. Keep an eye on competitors:

You need to keep an eye on your competitors and see when they are posting their reels. This will give you an idea of the best time to post your reels. Check what hashtags they’re using and try to use similar ones.

When you opt for an SMO service package, they will also give you a detailed analysis of the competitors.

4. Use relevant hashtags:

Hashtags are essential as they help you reach a wider audience. You need to use relevant hashtags so that your reel appears in the search results. Try to use a mix of popular and niche hashtags to reach a larger audience.

How to make an Instagram strategy?

Now that you know the best time to post your Reels, it’s time to put together a strategy.

Here are some tips to get you started:

1. Figure out your goals:

What do you want to achieve with your Reels? Do you want to increase brand awareness, drive traffic to your website, or promote a product? Once you know your goals, you can create content that is aligned with them.

2. Define your target audience:

Who are you trying to reach with your Reels? What are their interests? By understanding your target audience, you can create content that appeals to them.

3. Experiment with different formats:

There are a variety of Reel formats you can experiment with, from how-to videos to mini-stories. Figure out what type of content your audience responds to and create Reels accordingly.

4. Promote your Reels:

Make sure your Reels are seen by as many people as possible! You can promote them on other social media platforms, as well as on your website and blog.

Frequently Asked Questions (FAQs)

Q. What is the best time to post on Instagram?

Ans. If you need a straightforward answer, the best time to post your reels is between 9 AM to 12 PM on Monday to Thursday. Here’s a quick breakdown of the best time to post Instagram Reels according to Influencer Marketing Hub. 6 AM, 10 AM, and 10 PM.

Q. What If I don’t post on the times mentioned in this blog?

Ans: It could be that you might not get as much engagement as possible. The best thing to do is to go through your analytics and see when your audience is most active. Usually, posting at those times will provide you with better results.

Q. Is there a best time of the week to post reels?

Ans: There’s no standard time per se. Usually, these best post-week timings are understood through observations and research, and thus, they vary from one study setting to another. The best time for every individual creator will vary and it’s best to go through the analytics and figure out the best time.

Q. Can I gain a sizeable following without any strict posting schedule?

Ans: All creators need some sort of schedule to reap the benefits from their posts. An amount of consistency is required to gain considerable benefits from posting. Yes, you may not need to be precise with your timings but having a posting schedule is highly recommended.

Q. Is quantity over quality more relevant?

Ans: It’s usually observed that quality is the king when it comes to social media. Even if you’re posting consistently but people don’t connect with your content, it can be a waste of time and effort. Instead, the focus should be on quality, even if it slightly hampers the quantity. So, quality over quantity.

Wrapping up!

By following these tips, you can create a social media strategy that will help you achieve your goals! Go for professional social media marketing services to give your Reels the boost they need. With the help of a team of experts, you can create high-quality Reels that will engage your audience.