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Advice on Boosting Your Marketing Efforts Over Lockdown [Case Study]
Source – kestrelhealthinfo 54% of small businesses faced fewer sales due to Covid-19, yet 90% are feeling positive for the future The team...
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White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?
The phrase white hat and black hat comes from the Western films that were created in the 1920s. This is because it was a simple way for those wat...
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Website Taxonomy – Everything to Know
If you are just starting out in the industry of SEO, then you more than likely have heard the phrase URL taxonomy or website taxonomy. There are ...
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What Is On-Page SEO? (What, Why and How)
On-Page SEO also known as On- site SEO is a method of enhancing the rank in the search engines by optimizing the web pages. Ensuring a higher ran...
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The Importance of Setting A Frequency Cap and How to Do it
If you’ve ever felt that display and video ads are stalking you by following you around the internet, you probably weren’t left with a positi...
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Top 4 Ways To Curb The Decline In Digital Marketing Due To Coronavirus
As Covid-19 has inflicted the life of myriads of people, legions of businesses are also encountering the brunt of a major decline which they have...
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Google Play VS App Store: Where Should You Launch The First Mobile App
Are you planning to develop an application for your business but not yet decided where to launch your app first? There are two primary platform...
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How to Emphasize Authenticity Through Visual Branding
Today’s consumers are giving more premium to authenticity when selecting a product or service. But what does it mean for brands to be “auth...
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TikTok Marketing Strategy for Your Business – Next Big Thing in Marketing
Marketing strategies change every now and then with the changing trends and in order to win the competition, it is necessary to accept and follow...
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Google Featured Snippets And How You Can Optimize For Them?
Google featured snippets are a hot talk in the SEO world these days. Everyone is aiming to get that sweet spot at the top on Google. After...
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